Dieter Rams (Braun Designer)

Dieter Rams is a renowned German industrial designer best known for his work with Braun, a leading consumer electronics company. His design philosophy emphasizes simplicity, functionality, and minimalism, encapsulated in the principle "less, but better." Rams believes that good design should be unobtrusive, focusing on users' needs. His iconic products, such as radios and shavers, combine aesthetics with practicality, influencing modern design and many designers today. Rams has also advocated for sustainability in design, stressing that products should be long-lasting and environmentally responsible. His work has left a lasting impact on design across various industries.