Destination NSW

Destination NSW is the official tourism organization for New South Wales, Australia. Its role is to promote the region as a travel destination, attract visitors, and support the travel and hospitality industries. It works to showcase NSW's attractions, events, and experiences through marketing campaigns, partnerships, and strategic initiatives. By doing so, Destination NSW helps boost the local economy, create jobs, and enhance the state's reputation as a vibrant and appealing place to visit. Essentially, it acts as the promotional arm that invites and guides tourists to explore all that NSW has to offer.