Destination Management Organization (DMO)

A Destination Management Organization (DMO) is a group or agency responsible for promoting and coordinating tourism in a specific area, such as a city or region. Its goal is to attract visitors, improve their experience, and support local businesses and communities. DMOs handle marketing, provide visitor information, organize events, and collaborate with stakeholders to ensure sustainable tourism growth. Essentially, they act as the key link between the destination and travelers, working to showcase the area's attractions and ensure both visitors and residents benefit from tourism.