Destination Brand Equity

Destination Brand Equity refers to the overall value and perception of a travel destination in people's minds. It results from the reputation, image, experiences, and associations connected to that place. A strong destination brand encourages travelers to choose it over others, boosting tourism and economic growth. It’s built through positive experiences, marketing, and consistent quality, shaping how people perceive the destination’s uniqueness, quality, and appeal. Essentially, it’s the crafted reputation that influences travelers’ decisions, making the destination more attractive and memorable.