design storytelling

Design storytelling is the process of using a narrative to communicate the purpose, experience, and value of a design. It involves crafting a compelling story that guides viewers through the problem, the creative solution, and the benefits, making the design more relatable and memorable. By telling a story around the design, designers can effectively share their ideas, inspire understanding, and build emotional connections with users or stakeholders. This approach helps ensure that the design’s intent and impact are clearly conveyed, making the overall communication more engaging and meaningful.