Design Semiotics

Design semiotics studies how visual elements like symbols, colors, and shapes communicate meaning to people. It explores how a design's features convey messages beyond its literal appearance, influencing perceptions and understanding. Essentially, it examines how design elements serve as signs that represent ideas, evoke emotions, or suggest functions, helping users interpret and interact with products, signs, or environments effectively. This field bridges the gap between visual language and human perception, ensuring that designs communicate their intended message clearly and meaningfully.