Design Language

Design language refers to a consistent visual and stylistic system used across a product or brand to create coherence and identity. It includes elements like colors, shapes, typography, layouts, and overall visual cues that make a product recognizable and intuitive. Just as a language communicates ideas clearly, a design language ensures that users can easily understand and navigate the product, while also reflecting the brand’s personality. It helps designers maintain uniformity and supports users in having a seamless, familiar experience.