Design for Service

Design for Service is a strategic process focused on creating effective, efficient, and satisfying experiences for users when they interact with a service. It involves understanding customer needs, defining how the service will function, and organizing resources, interactions, and touchpoints—like staff, technology, and physical spaces—to deliver value seamlessly. The goal is to improve overall user satisfaction and operational efficiency by carefully planning and designing every aspect of the service journey, ensuring that it meets customer expectations while optimizing business performance.