Design Brief

A design brief is a detailed document that outlines the goals, requirements, and constraints for a project. It serves as a roadmap for designers and clients, clarifying what needs to be achieved, who the target audience is, and any specific preferences or limitations. Essentially, it provides clear direction and sets expectations, ensuring everyone involved understands the scope and purpose of the project. This helps streamline the process, reduce misunderstandings, and guide the creative work towards a successful outcome.