"Desideratum"

"Desideratum" refers to something that is greatly wanted or needed—a desired or essential requirement. The term originates from Latin, meaning "something wished for." In everyday use, it describes a priority or a key goal that is sought after, often in a context where improvement or achievement is needed. For example, if a company seeks better customer service, improving response time might be a desideratum. Overall, it's used to highlight an important, often unmet, need or goal that people or organizations aim to fulfill.