Denzin and Lincoln

Denzin and Lincoln are influential scholars in qualitative research, focusing on understanding human behavior and social phenomena through detailed, context-rich methods. They emphasize that research should be flexible and interpretive, capturing the complexity of people's experiences. They advocate for diverse approaches—like interviews, observations, and analysis of texts—allowing researchers to explore the meaning behind actions and beliefs. Their work highlights that qualitative research is iterative and subjective, providing deep insights rather than generalizable facts, and encourages researchers to reflect critically on their role and impact in the research process.