demographic engagement

Demographic engagement refers to how groups of people—defined by characteristics like age, gender, income, or education—interact with a brand, product, or service. It helps organizations understand which groups are actively participating, interested, or responsive. By analyzing demographic engagement, companies can tailor their marketing, improve customer experiences, and build stronger connections with specific audiences. Essentially, it’s about measuring the level of involvement or interest from different segments of the population to make more informed decisions.