Demand Management Strategies

Demand management strategies involve planning and controlling how much of a product or service customers want, to match supply efficiently. Businesses use these strategies to influence customer demand—through pricing, promotions, or product availability—ensuring resources are used optimally, costs are controlled, and customer needs are met. Effective demand management helps prevent shortages or excess inventory, improves service levels, and aligns production or delivery with actual market demand. It’s a proactive approach to balancing supply and demand, ensuring the organization operates smoothly and profitability is maintained.