Demand Management Association

The Demand Management Association (DMA) is a professional group that focuses on helping organizations effectively plan and manage customer demand for products or services. It provides best practices, tools, and strategies to align supply with customer needs, improve forecasting accuracy, and optimize resource allocation. By doing so, companies can reduce costs, improve customer satisfaction, and ensure they meet market demands efficiently. The DMA supports professionals in developing skills and knowledge to implement effective demand management processes across various industries.