#DeleteUber

#DeleteUber was a social media movement urging people to stop using Uber, the ride-hailing service, as a form of protest. It emerged in 2017 in response to Uber’s alleged involvement in controversial activities, including resisting regulations, violating drivers' rights, and handling sensitive incidents insensitively. The campaign aimed to pressure Uber to improve practices by demonstrating public disapproval. As a result, some users deleted the app and switched to competitors, prompting Uber to enhance transparency and policies. The movement highlights how consumer activism can influence corporate behavior through social media and collective action.