Defensive strategies

Defensive strategies are plans or actions organizations use to protect themselves against potential threats or risks. These strategies focus on minimizing vulnerabilities, defending market positions, and ensuring stability during challenges. Examples include strengthening cybersecurity measures, improving product quality to prevent competitors from gaining advantage, or building strong customer relationships. Essentially, they help a company prepare for and withstand issues like competition, economic downturns, or other disruptions, aiming to maintain confidence and secure long-term success.