deceptive practices in marketing

Deceptive practices in marketing involve using misleading or false information to influence consumers’ purchasing decisions. This can include exaggerated claims about a product’s benefits, hiding important details, or making false comparisons. The goal is to persuade people to buy something based on inaccurate or incomplete information, which is unfair and often illegal. Ethical marketing should be honest, transparent, and provide consumers with all necessary information to make informed decisions. Deceptive practices undermine trust and can harm consumers, so regulation and consumer awareness are important to prevent such behavior.