Deception in PR

Deception in public relations (PR) involves intentionally providing false or misleading information to a target audience to influence their perceptions or actions. It can include omitting key facts, exaggerating, or creating false impressions, which can damage trust and credibility once uncovered. Ethical PR practices emphasize honesty, transparency, and accurate communication to build and maintain trust with stakeholders. Deception undermines relationships and can lead to reputational harm, legal issues, and loss of public confidence. In essence, truthful communication is fundamental to effective and credible PR.