Deal-a-Meal

Deal-a-Meal is a flexible reward program offered by Woolworths that helps customers save money on groceries. Customers earn points or discounts by purchasing specific items or reaching spending targets. These points can be redeemed for discounts on future shopping trips or special offers. The system aims to encourage loyalty by rewarding regular shoppers with savings tailored to their shopping habits. Essentially, it acts as a personalized savings scheme that benefits both the retailer, by increasing customer loyalty, and shoppers, by providing cost savings through strategic purchasing.