De Beers Family

The De Beers family refers to the founders and descendants of the De Beers Group, a major global player in the diamond industry. Founded in the late 1800s by the Boer Cecil Rhodes and others in Southern Africa, the company became renowned for controlling much of the world's diamond supply and marketing diamonds as symbols of love and luxury. Over generations, family members involved in De Beers have shaped its strategies and growth, balancing business interests with industry influence. Today, while the family’s direct involvement has diminished, their legacy remains central to De Beers’ history and reputation in the gemstone market.