DCO (Dynamic Creative Optimization)

Dynamic Creative Optimization (DCO) is a digital advertising technology that tailors ads in real-time to individual viewers based on data such as their behavior, preferences, or location. It automatically assembles and displays personalized ad content — including images, texts, and calls-to-action — to maximize relevance and engagement. This process helps advertisers deliver more effective and efficient campaigns by ensuring each viewer sees an ad tailored specifically for them, improving click-through rates and conversions without manual redesigns for each audience segment.