David Rock

David Rock is a neuroscientist and leadership consultant known for developing the "SCARF Model," which explains how social threats and rewards influence human behavior. The model identifies five key social domains—Status, Certainty, Autonomy, Relatedness, and Fairness—that significantly impact our motivation and stress levels. By understanding these factors, leaders and organizations can create environments that reduce stress and enhance collaboration, decision-making, and overall performance. Rock’s work bridges neuroscience and workplace behavior, offering practical insights into improving communication, teamwork, and leadership effectiveness.