David P. Pugh

David P. Pugh is a British management researcher known for developing the "Ordering Points to Identify the Clustering of Alternatives" (OPIC) method, a tool used in decision-making and business strategy. This technique helps organizations evaluate and compare different options by measuring various criteria to identify the best choices systematically. Pugh’s work primarily focuses on improving decision processes, enhancing organizational performance, and supporting effective strategic planning. His contributions are valuable in helping managers make more informed, objective decisions in complex situations.