David P. Norton (Businessman)

David P. Norton is an American businessman and co-creator of the Balanced Scorecard, a management tool that helps organizations align their activities to their vision and strategy. Developed in the early 1990s with Robert S. Kaplan, the Balanced Scorecard allows companies to measure performance beyond just financial metrics, incorporating customer, internal processes, and learning and growth perspectives. This approach enables businesses to better track their progress and improve overall effectiveness. Norton has also contributed to strategy management and performance measurement through various writings and consulting, influencing how organizations manage and assess their strategic goals.