David Norton (Business Strategist)

David Norton is a well-known business strategist, best recognized for co-developing the Balanced Scorecard, a framework that helps organizations translate their strategic goals into measurable objectives across various areas, such as finance, customer satisfaction, internal processes, and learning and growth. This approach enables businesses to align their activities with their vision and strategy, improving performance and decision-making. Norton’s work emphasizes the importance of a comprehensive view of performance, rather than just financial results, allowing companies to better manage their resources and achieve long-term success.