David Halpern

David Halpern is a British psychologist and policy advisor, known for his work on human behavior and decision-making. He is the founder of the Behavioural Insights Team, often called the "Nudge Unit," which applies psychological research to help governments and organizations improve policies and public services. His work focuses on understanding how people make choices and designing strategies that encourage better decisions without restricting freedom. Halpern’s insights have influenced areas like healthcare, finance, and public policy, aiming to create more effective, ethical ways to guide behavior and improve societal outcomes.