David Berlo

David Berlo was a communication theorist known for developing the SBCE (Sender-Message-Channel-Receiver) model. This framework explains how effective communication occurs by considering the roles of the sender (who transmits the message), the message itself, the channel (the medium used), and the receiver (who interprets the message). Berlo emphasized that successful communication depends on understanding both the content and the experiences, attitudes, and skills of all involved. His work helps us analyze and improve how we share and understand information, making interactions clearer and more effective.