David Aaker (Brand Strategy Expert)

David Aaker is a renowned marketing expert known for his work on brand strategy. He introduced the concept of "brand equity," which refers to the value a brand adds to a product beyond its functional benefits. Aaker's framework helps companies understand how to build strong brands that resonate with customers, driving loyalty and business success. His theories emphasize the importance of brand identity, brand positioning, and the emotional connections that consumers form with brands. Aaker's insights have influenced marketing strategies globally, making him a key figure in the field of branding.