David A. Whetten

David A. Whetten is a respected scholar in the field of organizational leadership and management. He is known for his research on how organizations develop identity, purpose, and their core strengths. Whetten has contributed to understanding how organizations can create effective strategies and adapt to change while maintaining their core values. His work helps leaders build cohesive, resilient organizations by focusing on clarity, authenticity, and purpose-driven growth. Through his teachings and publications, Whetten has influenced both academic thought and practical management approaches worldwide.