David A. Aaker (marketing scholar)

David A. Aaker is a renowned marketing scholar known for his work on branding and brand management. He developed influential concepts such as brand equity, which is the value a brand adds to a product or company, and the idea of brand identity, which encompasses the core aspects that make a brand unique. His frameworks help businesses build strong, recognizable brands that foster customer loyalty and differentiate them in competitive markets. Aaker’s contributions are widely used by marketers to develop effective strategies that enhance a brand’s long-term success.