DAU

DAU, or Daily Active Users, measures the number of unique individuals who use a product or service each day. It helps businesses understand how engaged their audience is on a daily basis. For example, if a social media app has 50,000 DAU, it means 50,000 different people log in and use the app at least once on that day. DAU is a key metric for assessing the popularity and user retention of digital platforms, providing insights into user behavior and the platform’s ongoing relevance.