"Data Science for Business" (Foster Provost and Tom Fawcett)

"Data Science for Business" by Foster Provost and Tom Fawcett explains how organizations can use data analysis to make smarter decisions and gain a competitive edge. It covers key concepts like understanding data patterns, predictive modeling, and learning from data to solve real-world problems. The book emphasizes that data science is not just about technology but about aligning analytical methods with business goals. It provides practical insights into how companies gather, analyze, and interpret data to improve strategies, optimize operations, and better serve customers, making data-driven decision-making accessible and applicable across industries.