Data Protection and Privacy in E-commerce

Data protection and privacy in e-commerce refer to the safeguarding of personal and financial information that consumers share when shopping online. This includes measures to prevent unauthorized access, ensuring data accuracy, and maintaining customer confidentiality. Businesses are required to follow laws that govern how they collect, store, and use data, such as obtaining consent from users and informing them about privacy policies. Essentially, it's about building trust by protecting customers' information from breaches or misuse while allowing for secure and convenient online transactions.