Data Enrichment

Data enrichment is the process of enhancing existing information by adding relevant details from external sources. This helps organizations gain a more complete and accurate picture of their data, such as updating customer profiles with recent contact information or demographics. By enriching data, businesses can make better-informed decisions, improve targeting, and increase the effectiveness of marketing or operational efforts. Essentially, it transforms basic data into more valuable, insightful information, increasing its usefulness and enabling more precise analysis.