Data analysis in fundraising

Data analysis in fundraising involves examining information about donors and donation patterns to understand what motivates giving. By studying this data, organizations can identify which fundraising methods are most effective, predict future contributions, and segment donors based on their giving behavior. This helps charities allocate resources efficiently, personalize outreach strategies, and improve overall fundraising success. Essentially, data analysis turns raw donation information into insights that support smarter decision-making and stronger relationships with supporters.