Daniel Pink (Drive: The Surprising Truth About What Motivates Us)

Daniel Pink’s "Drive" explores what truly motivates people. He argues that traditional rewards like money aren’t always effective for long-term motivation, especially for complex or creative tasks. Instead, he highlights three key elements: Autonomy (desire to have control over our work), Mastery (the urge to improve and excel), and Purpose (the sense that our work has meaning). Pink suggests that fostering these intrinsic motivators leads to higher engagement, creativity, and satisfaction. His insights challenge conventional management practices, emphasizing the importance of aligning work environments with these fundamental human drives.