Dan Siroker

Dan Siroker is an entrepreneur and technology expert known for his work in online marketing and data analytics. He gained prominence as the lead in the analytics team for Barack Obama's 2008 presidential campaign, where he utilized data to optimize campaign strategies. Siroker co-founded the company Optimizely, which specializes in A/B testing for websites, helping businesses improve user engagement and conversions through data-driven decisions. His contributions have influenced the way organizations use data to enhance their online presence and marketing efforts. Siroker is recognized for advocating the importance of experimentation and analytics in achieving success.