Dan Simons (Cognitive Scientist)

Dan Simons is a cognitive scientist known for studying attention, perception, and how our mind can overlook important details. He conducts research on phenomena like "inattentional blindness," where people miss obvious objects because their focus is elsewhere, and "change blindness," where they fail to notice changes in their environment. His work reveals the limits of human awareness and helps explain why accidents or errors happen even when we are paying close attention. Simons’ findings are used to improve safety, design better visual displays, and understand how attention shapes our experience of the world.