Dan Gilbert

Dan Gilbert is a psychologist and businessman renowned for his research on human happiness and decision-making. He is a professor at Harvard University and the founder of Quicken Loans. Gilbert’s work explores how people perceive their own well-being, often revealing that we are not always accurate in predicting what will make us happy. His studies highlight the brain’s tendency to adapt to changes and rationalize our choices, influencing fields like psychology, economics, and personal development. Gilbert is also known for his engaging talks and books that make complex psychological concepts accessible to a broad audience.