D2C (Direct-to-Consumer)

D2C (Direct-to-Consumer) is a business model where companies sell their products directly to customers, bypassing traditional retail stores or middlemen. This approach allows brands to have more control over their branding, pricing, and customer experience while building a direct relationship with buyers. D2C often relies on online platforms or company websites, enabling faster feedback and innovation. Popular among many modern brands, it helps companies reduce costs, increase profit margins, and better understand their customers’ preferences to tailor offerings.