Cybertextuality

Cybertextuality refers to the way digital texts—such as websites, videos, and interactive media—are constructed to actively engage and guide the user through their content. Unlike traditional print, where reading is passive, cybertexts offer multiple pathways, choices, and interactions that influence understanding and experience. This concept emphasizes the interconnectedness of content, technology, and user participation, highlighting how digital texts are dynamic, responsive, and shaped by both creators and users in real-time. Essentially, cybertextuality examines the unique structure of digital media that combines information and interactivity.