CXM

CXM, or Customer Experience Management, is the strategic approach businesses use to understand, improve, and personalize how customers interact with their brand across all touchpoints. It involves collecting and analyzing customer feedback and behavior to create seamless, positive experiences—from browsing a website to receiving support—ultimately fostering loyalty and satisfaction. Think of it as ensuring every interaction makes the customer feel valued, confident, and understood, which helps build long-term relationships and drives business success.