CX research

Customer Experience (CX) research involves studying how customers interact with a business, product, or service to understand their perceptions, needs, and satisfaction levels. It uses methods like surveys, interviews, and data analysis to gather insights about what customers value, what causes frustration, and how the overall experience can be improved. The goal is to identify ways to enhance customer interactions, foster loyalty, and deliver a seamless, positive experience that meets or exceeds expectations. Ultimately, CX research helps businesses make informed decisions to create better relationships and improve their offerings.