cute culture

Cute culture is a social trend centered on valuing and celebrating adorableness, innocence, and charm. It often involves appreciating cute images, characters, fashion, and behaviors, creating a playful and comforting aesthetic. Originating in Japan with "kawaii" culture, it influences global fashion, media, and consumer products, fostering a sense of positivity and approachability. This movement emphasizes expressing affection and delight through visuals and style, fostering community among enthusiasts who share a love for all things charming and endearing.