Customer Value Proposition

A Customer Value Proposition (CVP) is a clear statement that explains how a product or service benefits customers. It highlights what makes the offering unique and why it’s valuable to the customer, such as solving a problem or fulfilling a need better than competitors. Essentially, the CVP communicates the key reasons why someone should choose your product or service, emphasizing the specific advantages they will experience. It helps align what the business provides with what customers truly want, making it easier for customers to see the value in choosing that option.