Customer Validation

Customer validation is the process of confirming that your product or service genuinely meets the needs and preferences of your target customers. It involves engaging with potential users, gathering their feedback, and testing assumptions to ensure there’s demand. This step helps you refine your offering, reduce risks, and build confidence that there’s a market before scaling or investing heavily. Essentially, it’s about listening to customers early on to ensure your business aligns with their expectations and solves their problems effectively.