Customer satisfaction score

Customer Satisfaction Score (CSAT) is a metric used to measure how happy customers are with a company's products or services. After an interaction or purchase, customers usually answer a simple question, like "How satisfied are you?" on a scale (for example, 1 to 5). The CSAT score is calculated by taking the average of all responses, often expressed as a percentage of those who responded positively. A higher CSAT indicates better customer satisfaction, helping businesses understand where they excel and where improvements are needed to enhance customer experience.