Customer Retention Rate

Customer Retention Rate (CRR) measures the percentage of existing customers a business keeps over a certain period. It indicates how well a company maintains relationships with its customers and encourages repeat business. A high CRR suggests customers are satisfied and loyal, while a low CRR may highlight issues in service or product quality. Calculating CRR helps businesses assess their stability and growth potential, guiding strategies to improve customer experience and loyalty. Essentially, it’s a key indicator of a company's ability to maintain its customer base over time.