Customer Relationship Management in Innovative Marketing Channels

Customer Relationship Management (CRM) in innovative marketing channels involves using technology and strategies to better understand and interact with customers across various platforms, such as social media, email, and mobile apps. It focuses on collecting and analyzing customer data to tailor marketing efforts, enhance customer experiences, and build lasting relationships. By leveraging CRM, businesses can engage customers more effectively, respond to their needs, and foster loyalty, ultimately driving sales and growth in an increasingly competitive marketplace.