customer relationship management (CRM) in education

Customer Relationship Management (CRM) in education is a strategic approach that uses technology to manage and nurture relationships with students, parents, staff, and other stakeholders. It helps educational institutions organize information, track interactions, and communicate effectively to improve engagement and service delivery. By centralizing data, CRM enables schools and colleges to understand individual needs, personalize support, and enhance recruitment, retention, and satisfaction. Essentially, it streamlines communication and strengthens relationships, ensuring that everyone involved in the educational community feels valued and well-supported.